I took on the challenge of creating a unique brand identity for my client. The objective was to develop a design that would capture the essence of their business and resonate with their target audience.
One of the main challenges I faced was finding a balance between creativity and functionality. I wanted the design to be visually appealing while also conveying the brand’s message effectively.
To overcome this challenge, I conducted extensive research on the client’s industry and competitors. This allowed me to identify key trends and design elements that would make the brand stand out.
After brainstorming and sketching multiple concepts, I narrowed down our options to a few strong contenders. I then presented these concepts to the client, gathering their feedback and making necessary adjustments.
