Asiette

Asie’tte is more than a sushi restaurant—it’s a sensory voyage into the heart of Asian cuisine, where flavors, culture, and artistry intertwine. Nestled in Rabat and Casablanca, it offers an experience that blends tradition with modern elegance.

For the brand evolution, we reimagined the typography while preserving the iconic geometric emblem, infusing it with a refined, bespoke serif wordmark. The subtle fusion of the two T’s in “Asie’tte” whispers of Asian heritage, while the delicately sculpted E adds a touch of graceful refinement.

Beyond the logo, we designed immersive brand patterns, weaving together culinary elements and cultural motifs. These intricate designs adorn packaging, sushi boxes, and promotional pieces—transforming every touchpoint into a canvas of sophistication and storytelling